Leads
Leads is the feed of people worth replying to. Each one comes with a draft you can edit, approve, or pass on.
Reading a lead
Every lead shows:
- The post itself, and who wrote it
- Which group it came from, and how long ago
- How well it matches your brand, in words and as a number
- Why it scored that way, in a line or two
- The draft reply, when there is one
Open the original on Facebook at any time to see the full thread.
The same post in several groups
People often paste the same advert or question into every group they belong to. That is one lead, not twenty, so you see it once.
The card says Posted in N groups. Open it and you get the list, with the group you are set to reply in ticked and any group you have already answered marked. Pick a different one and your reply goes there instead.
Posting everywhere is a good sign
Someone who asks the same question in twenty groups wants an answer more than someone who asks once. The count is there to tell you that, not to hide them.
Each copy is only read by the AI once, so the extra groups cost you nothing.
The score
The score is how well the post matches your brand. Higher is better.
- Strong lead
- Worth replying to.
- Worth a look
- Reasonable, read it first.
- Weak
- Probably not.
- Not relevant
- No.
- Not analyzed
- Scoring has not run on it yet.
Two things decide it:
- How relevant the post is to what you sell
- What the person is actually doing in the post
Someone asking the group to recommend a plumber is worth far more than someone chatting about plumbing. Someone advertising their own plumbing business scores almost nothing, however well the words match, because they are a competitor rather than a lead.
The default order puts strong recent posts first, since a two week old question has usually been answered already.
States
- New
- Found, with no reply drafted yet.
- Waiting for you
- A reply is written and needs your decision.
- Ready to post
- You approved it. It goes out on the next run.
- Posted
- The reply is live on Facebook.
- Skipped
- You passed on it.
Filter by any of these. All includes skipped leads.
What you can do
- Score them. Runs scoring on leads that were collected but never scored. Happens when a run was cut short.
- Generate a reply. Writes a draft for a lead that does not have one. Works even on leads below your match threshold, for when you disagree with the score.
- Edit. Change the draft before approving. Worth doing early on, and worth noticing what you keep changing, since that usually means your brand tone needs adjusting.
- Approve. Queues the reply. It goes out on the next run.
- Skip. Passes on the lead. It stays visible under the Skipped filter.
Generating a reply never publishes it
A reply you generate on a lead you picked stays a draft, even when automatic publishing is on. Asking to see what it would say is not the same as saying it.
The feed keeps itself current
Leave Leads open while a run is working and new leads arrive on their own, a group at a time. The counts on the filters move with them.
Refresh is still there for when you want to force it — after scoring a backlog by hand, say. You should not need it to see what a run found.
Scoring and drafting do not need Facebook
Both run against your brand and the posts already collected.
They keep working while your Facebook connection is expired. Only collecting new posts and publishing replies need a working connection.
Time window
Leads shows a window: 24 hours, 7 days, 30 days, or all time.
Seven days is the default. Widen it if your groups are quiet, narrow it if you are only interested in what is live right now.
If Leads is empty
The page says which of these it is, and links to the page that fixes it:
- There is no automation yet. Set one up in Automation.
- The automation has no groups to read. Add some.
- The run has not happened yet, or found nothing. Check the automation.
- Everything scored below your match threshold. Lower it.
- Your groups are quiet in this window. Widen the window.