Brand
Your brand is how your business sounds. Every reply is written from it, and every post is scored against it.
What it holds
| Field | Used for |
|---|---|
| Name | Naming you in replies |
| What you do | Scoring how relevant a post is |
| Tagline | Tone and positioning |
| What makes you different | Giving replies something specific to say |
| Who you help | Judging whether a post is from the right person |
| Tone | How replies are written |
| Things to avoid | Words and angles never to use |
| Industry | Context for scoring |
| Website | Linking to, where it genuinely helps |
Building it from your website
Paste your website address and SocialSgnl reads it, then fills in what it finds.
It gets most of it right and some of it wrong. Read it through before saving. The two worth checking hardest:
- What you do. This drives scoring. If it is vague, your scores will be too.
- What makes you different. Generic entries produce generic replies.
Website analysis is limited per day. See Plans and billing.
Writing a good tone
Tone is where replies stop sounding automated.
Useful things to say:
- The reading level you want
- Whether to be formal or casual
- Whether to use contractions
- How long a reply should feel
Things to avoid is just as important. Common entries:
- No exclamation marks
- No "Great post"
- No emoji
- Never claim to have used a service you have not
The brand kit
The brand kit holds your colours, fonts, and logo. It is used by Creatives to generate images that look like they came from you.
SocialSgnl can pull it from your website alongside everything else, and you can adjust it afterwards.
More than one brand
You can keep several brands and switch between them in the sidebar.
Each brand scores posts separately. The same post can be a strong lead for one and worthless to another, which is the point.
A brand does not choose which groups to watch
Its automation does. That is what decides which groups the brand works and how it engages them.
How many brands you can keep depends on your plan.